Why Purpose Is Foundational in Leadership

Nicholas Pearce, clinical associate professor at Kellogg School of Management, says too many companies—and individuals—lack a clear sense of purpose. He argues “the best companies are ones that not only have a purpose for themselves but also attract and hire people whose individual senses of purpose align with the company’s purpose.” This means companies that are not simply profit-driven tend to be more likely to succeed. And individuals who align their daily job with their authentic life’s work will be happier and more productive. Pearce is also a pastor, an executive coach, and the author of the book The Purpose Path: A Guide to Pursuing Your Authentic Life’s Work.

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