When Another Company’s Crisis Hurts Your Reputation
Written by admin on November 25, 2025
Tom Grill/Getty Images
Summary.
A firm’s reputation can suffer even when it has done nothing wrong. When a peer experiences a crisis—whether a product safety failure, a regulatory violation, or a high-profile scandal—customers, investors, and regulators often assume that others in the same space may harbor similar weaknesses.
Read more on Crisis management or related topics Crisis communication, Competitive strategy, Public relations and Corporate communications
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