Carrasco has contributed to Warner Music Latina’s commercial success and surge in global streaming visibility.
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Warner Music Latina has named Brenda Carrasco senior vp of marketing and artist strategy, Billboard can exclusively announce today (Jan. 12).
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Carrasco — who began her career with Warner Music Group in 2010 and re-joined Warner Music Latina in 2023 as vp of marketing and artist strategy — will continue to lead the division while also overseeing the press and communications department and driving artist development and global market growth for the label. She will be based in Miami and report to Roberto Andrade Dirak, managing director of Warner Music Latina.
“Brenda’s creative leadership has strengthened Warner Music Latina’s artist strategy and creative vision,” Andrade Dirak said in a statement. “Her innovative approach continues to redefine how we build and communicate our artists’ stories — while she leads the team with clarity, executes the label’s strategy with discipline and brings the character to guide a department that is expanding in scope — driving the label’s success and amplifying Latin music’s global influence.”
Carrasco has contributed to Warner Music Latina’s commercial success and surge in global streaming visibility. She’s also helmed some of the label’s more successful campaigns of late, including those for albums like Yandel’s Elyte, Danny Ocean’s Babylon Club and Myke Towers’ Island Boyz, as well as the artistic development of emerging acts Elena Rose, Yami Safdie, Clarent and De La Rose. She also led the label’s partnership with Mastercard during the 2025 Latin Grammy week that included a first-ever collaboration by Laura Pausini and Yami Safdie, reimagining Joan Sebastian’s ballad “Eso y Más.”
“I’m deeply grateful for the trust and excited to continue building artist-first strategies that connect culture, creativity and global impact,” Carrasco said in a statement. “Proud to grow alongside an extraordinary team as we keep amplifying Latin music around the world.”
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