The latest AI-powered martech news and releases

OpenAI would like you to believe it is calmly building the future of AI. It would also very much like more revenue.

After reports surfaced that the company is eyeing an IPO as soon as December — a timeline that reportedly surprised some internal executives — attention has turned to the fundamentals. About 60% of OpenAI’s revenue comes from consumer products, mostly subscriptions. Out of 800 million ChatGPT users, roughly 6% pay at least $20 a month.

Six percent is solid. It is not “public markets are waiting” solid.

Enter advertising. OpenAI is building an ad business to monetize the 94% of users who currently pay nothing. Industry veterans believe AI chatbots could generate billions in ad sales. Eventually. The catch is that OpenAI doesn’t yet have an ad sales infrastructure. As one industry CEO put it, they will have to build both the technology and the sales machine.

At the same time, OpenAI wants enterprise revenue to hit 50% of its mix. Tools like Codex and ChatGPT Enterprise command high prices among technologists, but broader enterprise adoption is harder — and competitors like Anthropic are focused squarely on that market.

Then there’s “value sharing,” floated at Davos: if OpenAI’s tech helps discover a new drug, it might take a cut. That idea sparked enough concern among researchers that executives rushed to clarify they wouldn’t skim profits from individual scientists — though partnerships with large companies that include revenue sharing remain on the table.

Advertising. Enterprise software. Profit-sharing. OpenAI isn’t choosing a lane so much as exploring all of them at once. The company’s scramble to diversify revenue makes one thing clear: scale alone isn’t a business model.

Here are this week’s AI-powered martech releases and news.

February 12, 2026

Aurasell launched a system to manage sales workflows on existing customer databases. This software uses artificial intelligence to organize go-to-market tasks.

Canva integrated design tools into artificial intelligence assistants. This update provides brand templates for use within chat interfaces.

Criteo introduced a service to provide product suggestions for digital shopping assistants. This technology connects retailers to consumers using autonomous software.

Domo released a service to measure the impact of marketing budgets. The tool uses artificial intelligence to track return on investment across different channels.

Evertune announced a partnership with Index Exchange and The Trade Desk to show ads to previous website visitors. This collaboration uses artificial intelligence to identify audiences for digital promotions.

Ezy AI released a tool to manage visibility in artificial intelligence search results. This product targets small businesses seeking presence in non-traditional search engines.

Genesys unveiled a virtual agent for customer service tasks. The software uses large action models to complete requests for enterprise organizations.

Guideline launched a division to create tools for advertising data and media plans. This department focuses on the speed of product creation for the media industry.

Intuit Mailchimp released tools to connect customer data with email marketing. These features track revenue and target specific groups of shoppers.

iSpot announced a platform for video advertising data. This system uses artificial intelligence to analyze television viewership and ad performance.

Moatbuilder.ai released a storytelling engine for geographic discovery. This software provides location-based content to reach consumers through digital assistants.

Oracle announced agents to perform tasks across sales and service departments. These tools automate data entry and responses to customer inquiries.

Rembrand launched a suite for Spaceback to turn social media content into television advertisements. This product uses artificial intelligence to format posts for different screens.

ROAS Suite released a platform to create video advertisements for online stores. This technology generates visual content for social media marketing.

Similarweb launched a studio for employees to access market research. This tool provides data for competitive analysis within a single interface.

Simpli.fi released a system to track store visits and sales across different devices. This update focuses on companies with multiple physical locations.

Splio announced a customer relationship management platform based on predictions. The software uses artificial intelligence to forecast consumer behavior.

Validity released an email platform to manage marketing campaigns. This tool uses artificial intelligence to monitor sender reputation and message delivery.

Wordly launched a workspace for translation and captions. This product provides language services for meetings and events.

XPLN.ai announced a partnership with Index Exchange to sell advertising based on consumer attention. This integration uses artificial intelligence to measure how long people view digital ads.

February 5, 2026

ActiveCampaign acquired Feedback Intelligence, a company that evaluates and analyzes AI performance. This purchase integrates tools for turning conversation data into insights about user intent and satisfaction.

Blockboard launched BlockVantage to verify advertising data through blockchain technology. This platform tracks ad impressions and outcomes to reduce fraud in digital marketing.

Campaign Monitor introduced an update to its email software that includes guidance for creating messages. The system suggests timing and content changes based on data from previous campaigns.

Drupal released CMS 2.0 with a builder for creating websites through a visual interface. This version includes templates and tools for managing content through AI systems.

EDO launched ChatEDO to provide data about television advertising outcomes through a chat interface. Users ask questions to get facts about how commercials drive consumer actions.

Genspark partnered with Twilio to power an AI calling system for users. The tool makes phone calls to businesses to gather information or complete bookings on behalf of individuals.

Hey Papi Promotions launched services to increase company visibility on AI search platforms. These tools format business information to match the requirements of large language models and search engines.

impact.com released Geodesix, a marketplace for data between publishers and AI developers. This system connects companies that own content with teams building models for search and discovery.

Incubeta announced a line of products that use agents to analyze marketing results. These tools process data to find the causes of changes in business performance.

MNTN updated its Quickframe AI video software with features for campaigns. These tools maintain the appearance of people, items, and settings across different video advertisements.

Particular Audience introduced a set of modules for retail media networks. These tools provide options for search, pricing, and advertising on retail websites.

PubMatic released AI Insights to show publishers how advertisers bid on their ad space. This software provides data on pricing and demand shifts as they happen.

Purple launched Engage, a platform for venues to manage visitor data and email. This system combines customer records with tools for sending messages to people who visit physical locations.

Stacker and Scrunch partnered to track how AI search engines recommend brands in earned media. The collaboration monitors mentions in articles and reviews to report on brand visibility.

Toimi expanded its software to include tools for analyzing search engine data. These updates provide information on keywords and website performance to guide content changes.

Typeform released a tool for lead conversion that adds data to form responses. This system takes email addresses or company names to find additional facts about potential customers.

UserTesting unveiled an integration for Figma to show customer feedback during the design process. Designers view video clips and notes from user research while working on product layouts.

January 29, 2026

AirOps released Page360 to provide a unified layer for content performance data. The software combines signals from search engine optimization, generative search visibility, and user engagement into a single interface.

Artlist unveiled an integrated system for commercial video production that uses artificial intelligence. The infrastructure includes a creative toolkit and studio environment for video creators.

Blockboard released BlockVantage to provide transparency in automated advertising. The tool uses a blockchain verification layer to record delivery data and enforce campaign standards.

Brandi AI expanded its optimization hub to support broader content types for enterprise marketing. The system identifies and organizes website pages, books, and thought leadership content for discovery by generative systems.

Campaign Monitor introduced guidance within its application to assist with email marketing tasks. This update provides automated suggestions for audience segmentation and workflow optimization.

CognyX AI announced Chatbix.AI as a platform for businesses to build customer support agents without writing code. The system uses a company’s internal data to provide responses across various communication channels.

DataSelf released Analytics Plus to provide end-to-end business intelligence through artificial intelligence. The suite includes automated data pipelines, modeling, and conversational interfaces for accessing metrics.

Drupal released CMS 2.0 to provide a visual builder for web publishing. The platform includes pre-built templates and tools that allow users to create enterprise websites without technical assistance.

G2 announced an agreement to acquire Capterra, Software Advice, and GetApp from Gartner. The transaction combines four business software review platforms into a single entity.

GWI unveiled Agent Spark to integrate audience data directly into artificial intelligence systems. This product provides human insights for creative decisions within large language models.

HeyMarvin launched a search tool that uses specialized agents to analyze customer research data. The system surfaces insights from data points to provide answers for business teams.

Impact.com released Geodesix as a marketplace for publishers to share data with artificial intelligence systems. The platform provides a model for publisher compensation and licensed content use.

Incubeta announced two products designed to analyze what factors drive marketing outcomes. These tools provide insights into creative performance and business metrics across different marketing channels.

Klaviyo released an application within ChatGPT to provide conversational insights for marketers. The tool displays campaign data and analytics through interactive tables and cards.

MNTN announced updates to QuickFrame AI for scaling video production. The system maintains consistency for characters, products, and locations across multiple video ads.

Particular Audience introduced a modular system to manage retail media and search decisions. The engine balances margin, relevance, and conversion during the product ranking process.

Purple released Engage to provide a combined CRM and email platform for physical venues. The software organizes first-party visitor data to coordinate personalized communication after customers leave a location.

Radiant Elephant announced two services designed to monitor brand presence in artificial intelligence systems. These solutions provide metrics for brand visibility and editorial performance.

RainFocus introduced RainFocus Nexus to provide specialized agents for event marketing teams. The framework uses a context layer to coordinate tasks for planners and sales staff.

Summit released a portfolio of nine services to manage data and artificial intelligence within the Salesforce ecosystem. The offerings focus on modernizing data environments and activating the Agentforce platform.

UserTesting unveiled a specialized integration for Figma to provide customer feedback during the design process. This tool connects live user insights to specific design components to inform product development decisions.

XPLN.AI launched in the United States to provide measurement solutions for digital advertising. The platform provides data on consumer attention and creative impact across various media channels.Yottaa released an MCP server to provide performance data for ecommerce sites. This technology shares technical and business metrics with digital assistants and generative systems.

January 22, 2026

3PR announced visibility services for ecommerce stores that use artificial intelligence to monitor brand presence within large language models. This product provides metrics across the discovery and conversion stages of the shopping journey to identify where products appear in search results.

Adscriptly launched an optimization platform for Google Ads that automates lead qualification and bidding. The system uses artificial intelligence to analyze conversion data and adjust campaign targets.

CallFinder unveiled a microlearning video training system for contact center teams through a partnership with BenchmarkPortal. These videos provide instruction on agent performance and customer experience topics.

Channel99 introduced a search optimization product for business-to-business marketers that uses artificial intelligence to rank paid investments. The tool evaluates how search ads influence pipeline and revenue outcomes.

Dialpad partnered with TD SYNNEX to distribute artificial intelligence communication tools to global technology markets. This collaboration expands the reach of automated customer and team engagement platforms through a worldwide distribution network.

Eagle Eye launched a machine learning system for retailers to generate individual discount offers based on customer data. The platform replaces broad marketing segments with automated promotions to manage conversion and business budgets.

Epidemic Sound updated its soundtracking assistant to include prompt examples and search history for audio creators. The new features integrate conversational search for music and sound effects within the existing creative workspace.

Optimove launched a content decisioning agent named OptiGenie to select marketing messages in real time. This system evaluates content performance across channels to determine the most effective message for each customer.

Saltbox Mgmt introduced S1 to provide managed services for organizations using Salesforce and artificial intelligence platforms. The service includes platform maintenance and roadmap execution for next-generation technology capabilities.

Salesmanago announced updates to its ecommerce marketing technology for 2026 that focus on messaging and artificial intelligence. The company integrated these tools into its growth framework to manage customer journeys and lifecycle engagement.

Sēd launched Rain to provide infrastructure services for generative engine optimization. This offering implements machine-readable relationships and schema to manage how artificial intelligence models interpret brand content.

Seela launched a creative platform that provides a side-by-side interface for comparing different artificial intelligence models. Users enter a single prompt to receive and evaluate text or image responses from multiple large language models simultaneously.

SymphonyAI released merchandising agents to assist retailers with product and promotional decisions. These tools analyze sales data to automate merchandising workflows within the Microsoft Azure environment.

Twilio partnered with AEG to provide data and communication services for ticketing and live entertainment events. The collaboration uses the AXS platform to manage fan interactions and ticket sales across international venues.

January 15, 2026

Adobe released a framework to manage brand assets and data for the agentic web. This system structures content for discovery by autonomous search systems and digital assistants.

Adscriptly announced a tool for Google Ads that combines conversion data from various sources to qualify leads. The software connects signals from phone calls and databases to adjust campaign targets automatically.

Algolia collaborated with Microsoft to stream real-time product information into the Azure ecosystem. This integration syncs inventory and pricing data to support shopping experiences within search and chat interfaces.

Amperity introduced a tool for data teams to build marketing segments using natural language requests. The system retrieves customer records and pushes live audiences to downstream activation platforms.

Amplitude acquired InfiniGrow to add marketing orchestration and revenue attribution to its digital analytics suite. This purchase combines user behavior data with spend analysis to quantify the impact of different channels.

Bloomreach announced a connector that provides brand-specific product data and search intelligence to the OpenAI marketplace. This technology shares internal catalogs with large language models to provide accurate shopping results during conversations.

Boldspace released a tool to monitor brand health and reputation across digital platforms. The software tracks public sentiment and media mentions to identify risks and opportunities for communication teams.

Calabrio released a feature for contact centers that provides a unified view of quality for both human and machine agents. This product standardizes performance metrics across different customer service platforms.

Cordial announced a set of tools to automate the creation and testing of marketing messages within its platform. The system generates variations of content and adjusts delivery based on real-time engagement data.

Deloitte launched a program to provide technical services and artificial intelligence tools to nonprofit organizations. This initiative focuses on optimizing donor outreach and operational efficiency for social impact groups.

Direct Online Marketing released a service to manage how brand information appears within generative search engines. This offering provides audits and technical updates to website code to influence results in systems like ChatGPT and Perplexity.

Eagle Eye launched a system for retailers to create individual discount offers using machine learning models. This technology replaces broad marketing segments with automated promotions based on customer preferences and business budgets.

Everseen unveiled a platform for retailers to monitor store operations and inventory using visual sensors and automated agents. The system identifies shelf gaps and provides insights to employees through a conversational interface.

Evertune introduced a capability to monitor product recommendations and brand presence within large language models. This data tracks how often items appear in shopping results to guide content strategies.

First Insight released a tool that summarizes consumer feedback into product and marketing decisions. This software analyzes large datasets of sentiment to predict how new items will perform in the market.

Five9 launched a customer experience solution in partnership with Google Cloud to coordinate interactions across different digital channels. This product uses cloud infrastructure to manage data flow between service agents and contact center software.

ImageAt.com released a creative platform that uses artificial intelligence to generate and edit visual content. The system provides tools for brands to produce images and videos for retail and digital marketing.

Manus collaborated with Similarweb to provide market intelligence data for autonomous digital agents. This integration supplies web traffic and competitive benchmarks to ground agent-driven marketing plans in validated signals.

Microsoft announced a series of tools for retailers to build custom agents and manage checkout processes within its assistant. These features include brand-specific assistants and automated payment flows to complete transactions inside chat.

Narvar introduced an assistant to automate customer requests regarding shipping and returns. The system handles package tracking and resolution of delivery issues without requiring intervention from support staff.

The Nova Method launched a platform to measure how large language models describe and present specific brands. The system identifies visibility gaps and provides technical suggestions to change how AI systems interpret website data.

Plume acquired Sweepr to add automated support and device management to its platform for internet service providers. The transaction combines network diagnostics with a conversational interface to resolve home connectivity issues.

Rakuten Advertising unveiled a laboratory to test and scale new technologies for affiliate marketing. This center focuses on using data models to optimize publisher partnerships and commission structures.

SymphonyAI released a series of role-based agents to assist retailers with merchandising and promotional decisions. These tools analyze sales patterns and recommend actions for product launches and store resets.

Treasure Data launched a system designed to coordinate marketing tasks across planning, data analysis, and execution. This software uses internal data to draft briefs and monitor campaign performance across multiple channels.

Tredence unveiled a set of tools to design and scale shopping experiences driven by autonomous agents. These accelerators include specialized agents for search, content creation, and customer assistance.

Usercentrics acquired MCP Manager to expand its tools for managing advertising and data compliance. This purchase adds monitoring for mobile marketing and carrier billing to its existing privacy management suite.

VideoProc introduced an automated workflow to correct visual and audio issues in footage. The software performs tasks like noise removal and resolution scaling outside of traditional editing timelines.