PlayStation Studio Head: ‘I Would Like for Us, When We Fail, to Fail Early and Cheaply’

Written by on August 27, 2025

PlayStation Studio Head: 'I Would Like for Us, When We Fail, to Fail Early and Cheaply'

by
William D’Angelo
, posted 16 hours ago / 1,149 Views

PlayStation Studio Business Group CEO Hermen Hulst in an interview with Financial Times stated he has learned a lesson from the failure of Concord and the team have put more measures in place to lower the impact of games that fail to meet standards.

“I don’t want teams to always play it safe, but I would like for us, when we fail, to fail early and cheaply,” said Hulst.

He added, “We have since put in place much more rigorous and more frequent testing in very many different ways. The advantage of every failure is that people now understand how necessary that is.”

PlayStation Studio Head: ‘I Would Like for Us, When We Fail, to Fail Early and Cheaply’

The new measures include more of a focus on group testing, learning from other PlayStation teams, and building closer relationships between the executives that plays hundreds of hours of a game before release.

Sony Interactive Entertainment last year quickly delisted Concord following the games launch and ultimately shut down developer for the game Firewalk Studios.


A life-long and avid gamer, William D’Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can follow the author on Bluesky.

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