Photo Credit: Audoo
The Irish Music Rights Organisation (IMRO) is modernizing how music played in public is tracked, reported and used for royalty distributions through its expanded partnership with technology provider Audoo.
The following is from Audoo, a company DMN is proud to be partnered with.
Following the successful launch of the collaboration in May 2024, IMRO and Audoo have strengthened their work together to bring greater transparency, accuracy and ease to how background music usage is reported across Ireland. Live music reporting was also deployed across a number of music festivals in Ireland throughout 2025. IMRO is an early adopter of music recognition technology, integrating anonymised data collected through Audoo’s systems directly into its royalty processing operations.
At the centre of this innovation is the Audoo Audio Meter™, a discreet, plug-in device that automatically identifies and securely reports music played in public environments. This real-world data helps ensure that royalties are distributed accurately and fairly to rightsholders.
Expansion across Ireland
Since the partnership launched in 2024, an increasing number of Irish businesses have installed Audoo Audio Meters™, supporting IMRO’s commitment to transparency and stronger engagement with its licence holders. Recently, Starbucks, Hard Rock Cafe and Leisureplex became the latest major businesses to install the devices across their premises in Ireland.
Ryan Edwards, Founder and CEO of Audoo, said:
“Real-world music data is transforming the way royalties are understood and distributed. IMRO’s continued leadership in this space, including wide-scale venue engagement, demonstrates what’s possible when technology and transparency come together. Our goal is simple: ensure creators are paid fairly, businesses feel supported and the industry benefits from accurate data. We’re delighted to deepen our work with IMRO as they drive the next chapter of digital transformation in Ireland.”
Supporting IMRO’s digital transformation
Eamonn Murray, Chief Technology Officer at IMRO, said:
“The rollout of Audoo devices forms part of IMRO’s wider digital transformation strategy, which also includes the recent launch of its online self-licensing platform, making it easier than ever for businesses to obtain a music licence. Together, these innovations are improving how royalties are licensed and distributed, setting a new standard for transparency, accuracy and fairness across the industry while adding value to music licensing for business owners.”
Strengthening IMRO’s relationship with Irish businesses
The partnership is enhancing IMRO’s engagement with licence holders by providing clearer insights, reduced administrative burden and greater confidence that licence fees are distributed accurately. For venues across hospitality, retail and leisure, Audoo offers a transparent, modern and mutually beneficial approach to music licensing.
How it works
The Audoo Audio Meter™ plugs into a standard wall socket and automatically identifies songs played within a business premise. All data is encrypted, anonymised and securely transmitted to IMRO, ensuring full GDPR compliance and complete privacy for business owners, staff and customers.
Benefits for business owners and IMRO members
For licence holders:
• Simplifies music reporting
• Reduces administrative workload
• Provides transparency on how licence fees support music creators
For IMRO members:
• Enables more precise, timely royalty payments
• Delivers real-world, real-time usage data
If you play music publicly in your business, you must hold a music licence under Irish copyright law. To purchase your licence, visit www.imro.ie/paynow.
To request an Audio Meter for your venue, contact: everyplaycounts@audoo.com.
About IMRO
The Irish Music Rights Organisation (IMRO) champions the rights of songwriters, composers and copyright holders, ensuring their creativity is protected and rewarded. As one of the world’s leading music performance rights bodies, IMRO represents more than 30,000 members, licensing the public use of music and distributing royalties across the globe. By safeguarding fair compensation and advocating for music’s cultural and economic value, IMRO empowers creators to sustain their craft and strengthens the future of music for all.
About Audoo
Audoo is a technology platform revolutionising performance royalties. The company was founded in 2018 by CEO Ryan Edwards with a vision to create a more accurate system for compensating artists and composers. Audoo has developed a solution that monitors music played in commercial premises and relays that data in real time to PROs. This helps modernize and streamline their processes, resulting in more accurate and transparent royalty distribution. The data is then analysed by PROs to ensure artists, composers and publishers are compensated fairly and accurately every time their music is played.
