Hailey Bieber’s Simple Black Bikini Is All the Talk

Written by on June 10, 2025

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Hailey Bieber remains the reigning queen of bikini pics. The 28-year-old has been choosing two-pieces over maillots for years, and her Instagram feed is proof. Bieber tends toward strappy looks with unexpected ties at the center of the bust or rising high on her hips, and she never shies away from a cheeky thongkini moment. When it comes to finishing off her beach or poolside look, Bieber has experimented with everything from body chains and her signature gold hoops to baseball caps, bucket hats, and bangles. She also loves to flaunt layered beaded necklaces and usually opts for a natural makeup look.

Her latest bikini moment came all at once, powered by lemon drops and Rhode, which she recently sold to e.l.f. Cosmetics for a cool $1 billion. And she’s not slowing down: Bieber just announced the launch of her long-awaited Rhode Glazing Mist, dropping June 24, and the sun-drenched aesthetic of her bikini shots feels like a perfect preview of what’s to come.

But that’s not the only swimsuit on her roster worth talking about. Keep reading to see her looks, and how you can recreate the latest one.

Chunky Hoops
amazon.com

Chunky Hoops

Gigb Pbdk Store Gold Chunky Hoop Earrings ($12, originally $15)

These earrings are the perfect accessory to elevate any look without breaking the bank. Bold yet minimalist, they’re ideal for anyone looking to recreate Bieber’s signature gold hoop style.

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A Cowboy Hat
amazon.com

A Cowboy Hat

Collect Present Plain Felt Cowboy Hat ($13, originally $20)

This hat is a stylish, budget-friendly accessory that will elevate your summer beach look. Its classic Western vibe teams perfectly with bikinis and casual summer outfits, adding a cool touch inspired by Bieber.

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A Cover-Up
amazon.com

A Cover-Up

Aoxjox Women’s Long Sleeve Bolero ($25, originally $30)

This might be the one accessory that you don’t usually see at the beach, but this chic bolero makes the perfect cover-up. Its lightweight design makes it perfect for layering over bikinis or summer outfits, adding an effortless touch to your look.

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A Black Bikini
amazon.com

A Black Bikini

Suvimuga Store Two Piece Triangle Bikini ($28)

Another great option, this bikini features a classic string bottom and is one of the most affordable picks out there. With 29 vibrant color choices, it’s bold, eye-catching, and perfect for everything from beach days to pool parties.

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A Black Bikini
leftonfriday.com

A Black Bikini

Left On Friday Sandy Top ($95) and Left On Friday Skinny Dip Bottom ($85)

For a strappy, barely-there look like Bieber’s, shop Left On Friday’s set that offers a “skimpy bum,” as described by the brand, low-rise waist, and high-cut leg. These exact co-ords come in a number of colors, too, so if you like the look, you can stock up.

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A Gold Body Chain
nordstrom.com

A Gold Body Chain

VIDAKUSH Slim Belly Chain ($75)

Add a subtle statement to your swim or summer look with this dainty gold chain, which looks really cute paired with a bikini for a fun beach day.

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Hailey Bieber Bikinis

Bieber styled a golden string bikini for her Rhode Passionfruit Jelly Peptide Lip Treatment photo shoot, released in April 2023.

Hailey Bieber Bikinis

Bieber’s Heavy Manners bikini, selected for her spring 2023 Rhode shoot, features tropical flowers against a lime-green background and a tie at the triangle bust.

Hailey Bieber Bikinis

Another one of Bieber’s Rhode bikinis was this golden-yellow bandeau styled with a belly chain, more acrylic bangles, a beaded choker necklace, hoops, and white bottoms.

Hailey Bieber Bikinis

Bieber’s vintage moment in Dior in April 2020.

Hailey Bieber Bikinis

Bieber paired her white bikini with a button-down, styled open as a cover-up. She finished the moment with a straw cowboy hat for some cabana shots in Jamaica in 2019.

Hailey Bieber Bikinis

Bieber styled a cheeky golden-yellow bikini with Nikes, also showing off her tiny hip tattoo, in 2020.

Hailey Bieber Bikinis

Bieber styled a white terry-cloth bikini with an oversize button-down, jewelry, and a velvet scrunchie while enjoying a cup of coffee poolside in 2019.

Hailey Bieber Bikinis

Never one to shy away from a cheeky style, Bieber wore a pink floral two-piece to remind her followers to vote in September 2020.

Hailey Bieber Bikinis

Enjoying a sun-kissed moment with husband Justin Bieber, Bieber styled a black two-piece underneath a blue linen button-down for a beach shot in 2020.

Hailey Bieber Bikinis

Bieber opted for a tie-dye set in 2021, posting a dump that also included a royal-blue and yellow bikini.

Hailey Bieber Bikinis

Bieber kept it classic in 2021, accessorizing her pink-and-yellow floral bikini with friend Kendall Jenner’s 818 Tequila.

– Additional reporting by Balim Tezel

Sarah Wasilak (she/her) is the associate director of PS Shopping. With plenty of experience in the fashion industry and over 10 years as an editor at the brand, she enjoys writing across the lifestyle, health, and fitness categories. She is the host of the “Dinner For Shoes” podcast and has bylines at InStyle, Elle, Refinery29, Who What Wear, Elite Daily, Byrdie, and The Quality Edit.

Balim Tezel (she/her) is a shopping updates editor at PS and the founder of Maison des Nus, a New York-based affordable luxury brand. She graduated from Northwestern University’s Medill School of Journalism.

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