At Realtor.com, we made significant strides this past quarter – rolling out new tools to help agents grow their business, adding property tax resources for homeowners, launching our biggest brand campaign yet, and advancing our national campaign to increase affordable housing supply. The result: consumers are choosing Realtor.com more often and helping us close the gap with our largest competitor, while extending our lead over the rest.
Here’s how we’re turning innovation into impact:
Leading in Traffic Gains, Engagement & Content
Even in a challenging housing market, consumers are choosing Realtor.com in growing numbers – and visiting more often.
Realtor.com by the numbers
Source: Comscore/ June 2025 (latest available)
- 256 million site visits – a 29% share of category traffic
- Closing the gap with Zillow – narrowing the market share gap by 23 points, down from a 44% gap in June 2024 to 21% today.
- 4x the traffic of Homes.com, 2x that of Redfin
- Category leading engagement – 4.7 visits per visitor, highest among portals
Climbing fast as the leading voice in real estate
We’re gaining ground as the most trusted source for real estate news. Last quarter, Realtor.com News & Insights broke into the top three publishers of original residential real estate coverage across all U.S. media — and by July, we claimed the No. 1 spot.
With 500–600 original articles published each month, we’re reaching high-intent audiences and cementing our position as the go-to source for buyers, sellers and real estate professionals.
A brand campaign that hits home
This spring, we launched our biggest brand campaign yet: Nearly Home, starring country music icon Reba McEntire. Her signature warmth brings much-needed humor to the homebuying journey – and audiences are responding:
- +30% lift in brand response
- +2.6% growth in unique users
Running across TV, digital, and social, Reba’s message is simple: home is closer than you think. And Realtor.com is here to help you get there.
Supporting Agents & Brokers Where It Counts
We’re building a platform that works as hard for agents as it does for consumers – and last quarter, we raised the bar:
- We acquired Zenlist, a collaborative, mobile-first home search experience that helps agents strengthen client relationships and close more deals.
- We launched the Realtor.com Pro Resource Center on Inman.com – an all-in-one destination for market insights, marketing tools and agent-focused content. Find it under the “Education” tab on Inman.com.
Helping Homeowners Save – Even After Closing
Homeownership comes with ongoing costs. That’s why we launched the industry’s first property tax assessment tool on a major real estate portal.
Why it matters: 40% of U.S. homes may be overassessed. Our tool helps homeowners determine whether their home is overassessed or not, estimate potential savings, generate information that can be used as evidence in a potential appeal, and potentially save hundreds on their property taxes.
Turning awareness into action on housing supply
Through Let America Build, we’re putting our platform to work for one of the industry’s most urgent issues: the housing supply crisis.
- In April, we released the first-ever state-by-state housing scorecard.
- In June, the U.S. Conference of Mayors unanimously passed a resolution backing the campaign—a major win with bipartisan momentum.
We’re not just highlighting the problem; we’re helping drive the solution.
Looking Ahead
We’re carrying this momentum into the next quarter with the same focus: building smarter tools for buyers, creating opportunities for agents, and using our platform to move the industry forward.
We’re proud of the ground we’ve gained – and the results speak for themselves.
