Five years of Alea: What does it mean to be a personality in iGaming?
Written by admin on January 8, 2026
Alea founder Alexandre Tomic is a personality in the igaming industry – few can deny that. But what does it actually mean to be a personality? How do you become one? And is it about ego, or about business?
Tomic, well-known for dragging the company’s six-figure, 250kg hyperbaric oxygen chamber to industry events, sits down in said chamber with iGB’s Jake Nordland. We discuss the value of personality in iGaming, whether experience is necessary for new hires in this industry — plus what he’s building with and what he’s learnt from his Under Pressure podcast.
Watch the full video above. Find the rest of the Five Years of Alea series here.