Busy Neon Gifting Weekend Moviegoers Box Sets To See 4 Of Its Films Playing AMC Burbank — Specialty Box Office
Written by admin on November 16, 2025
Neon has a cute marketing gimmick on this weekend offering a 2025 Box Set and one-year Letterboxd Pro membership to the first hundred moviegoers who see all four films it’s showing at AMC Burbank – Keeper for its debut, Sentimental Value in a strong week 2 limited expansion, and Sirāt and Arco out with Oscar-qualifying runs.
The distributor is handing out bingo-like cards “Fourplex” cards touting “4 FILMS. 4 DIRECTORS. 1 THEATER. 1 WEEKEND” as it looks to cut through a crowded weekend and, in particular, draw attention to the latter two films ahead of their official 2026 debuts.
Joachim Trier’s Cannes Grand Prix-winning Sentimental Value is looking at a $380k weekend on 28 screens. It goes wider over the next two weeks before a bump to circa 500 screens at year end. Sirāt by Oliver Lax, and animated Arco, directed by Ugo Bienvenu and produced by Natalie Portman, both had buzzy Cannes premieres. Keeper by Osgood Perkin (Longlegs, The Monkey) is no. 7 at the box office with a $2.5 million debut at 1,950 theaters.
Watch on Deadline
The distributor also has Jafar Panahi’s Cannes Palm d’Or Winner It Was Just An Accident on 110 screens in week 5 for a gross of $122.5k and a cume of $1.1 million.
Other chart toppers this weekend include Russell Crowe and Rami Malek-starring Nuremberg from Sony Pictures Classics in a super second weekend with $2.6 million at 1,830 theaters for an estimated $8.66 million cume. The film by James Vanderbilt is no. 4.
And Yorgos Lanthimos’ Bugonia from Focus Features starring Emma Stone and Jesse Plemons is sticking in the top ten (tied for 9th with Chainsaw Man – The Movie: Reeze Arc) in week 4 with $1.6 million on 1,253 screens and a a $15.7 million cume.
Mubi’s Die My Love by Lynne Ramsey, starring Jennifer Lawrence and Robert Pattison, grossed $977k in week 2 on 1,437 screesn for a $4.97 million cume.
Yash Raj Films opened Indian romantic comedy-drama De De Pyaar De 2 at 345 theaters to a debut weekend of $661.3k, according to Comscore. Directed by Anshul Sharma, starring Tabu, Alok Nath, Ajay Devgn and Rakul Preet Singh.
Limited: Bleecker Street’s debut of Rebuilding by Max Walker-Silverman, starring Josh O’Connor, grossed $29k at two locations.
In its second weekend, Janus Films’ release of Peter Hujar’s Day saw0 an estimated $49.6k on 24 screens for a cume of $118.9k.
Also this weekend, Roadside Attractions opened R-rated crime thriller King Ivory in 752 theaters to $97.7k.
IFC Films debuted Muzle: City of Wolves in 575 theaters to a weekend debut of $90k.
