Bemyfriends has taken a majority stake in Dreamus. Photo Credit: Bemyfriends
Bemyfriends, which bills itself as South Korea’s “first global fandom business company,” has officially taken a majority stake in SK Group’s Dreamus – including streaming platform FLO.
Seoul-headquartered Dreamus and Bemyfriends confirmed the deal in formal releases, and an early wave of regional coverage followed soon thereafter. According to the Korea JoongAng Daily, Bemyfriends put up a total of ₩55 billion (currently about $38.4 million) for a 31.3% piece of Dreamus.
Back to the releases, SK, Shinhan Venture Investment, and K-pop giant SM Entertainment alike cashed in on their own Dreamus stakes in connection with Bemyfriends’ investment.
As such, nearly five-year-old Bemyfriends is now the largest Dreamus shareholder by percentage ownership, followed by SK (22.2%), Shinhan (9.9%), and then SM (7.1%), respectively. In a brief statement, SK made clear that it will “actively support the growth of Dreamus Company going forward.”
Meanwhile, Bemyfriends’s b.stage SaaS offering specializes in community management, livestreams, ecommerce, memberships, and more – or “all the features needed for a fandom business in one place,” per the appropriate website and LinkedIn page.
And Dreamus has apparently been making significant userbase-expansion progress with FLO in South Korea’s relatively difficult-to-crack streaming market – more on this in a moment.
At the intersection of both points and the industry’s aggressive focus on superfan monetization, it probably won’t come as a surprise that the companies are aiming “to become the leading player in the global fandom market.”
Specifically, Bemyfriends and Dreamus are coordinating “to build a service encompassing the entire music industry ecosystem, from music listening to artist interaction, commerce (goods, etc.), and online and offline performances.”
Time will tell what that service looks like and whether it will stand out in the increasingly crowded superfan arena. Many are aware of Hybe’s Weverse success, but SM also owns a piece of Bubble, and it was only in late March that Kakao kicked off a global launch for Berriz.
Closer to the present, however, the sizable numbers associated with Bemyfriends and Dreamus are seemingly indicative of strong ongoing growth.
First, Goodwater Capital backed Bemyfriends with a cool ₩21 billion ($14.7 million) during the Dreamus investment process; Bemyfriends claims to have “recorded growth rates exceeding 300% year-over-year for two consecutive years” en route to breaking even in September 2025.
Evidently on a similar path, Dreamus that same month celebrated achieving a bit of H1 2025 profitability. According to the company, it recently generated another ₩22 billion ($15.4 million) by securitizing its shares in catalog investor Beyond Music.
(Several of Beyond’s 2025 song-rights deals have flown under the stateside media radar – but are compiled in DMN Pro’s Music IP Acquisition Tracker. One such play saw Beyond purchase IST Entertainment, including but not limited to 100% of the label’s catalog, from Kakao.)
The securitization’s proceeds will “further enhance business synergies with” Bemyfriends, Dreamus relayed, emphasizing as well plans for a distribution, performance, and merch buildout on FLO.
“The combination of both companies will revolutionize the relationship between fans and artists, becoming a game changer that creates an unprecedented music fandom experience in the global market,” bemyfriends co-founder and CEO Steve Seo added in part.
