Photo Credit: Hook Music
AI-powered music remixing tool Hook Music claims Suno’s new ‘Create Hook’ feature violates its trademarks and brand identity.
Now that genAI platform Suno has “gone legit” in its deal with Warner Music, the company is under fire with fellow AI-powered tool Hook Music. Hook Music, an AI-based music remixing and mashup app with video editing tools and social media sharing, claims that Suno’s new “Create Hook” feature too closely apes its brand identity could lead to consumer confusion.
“This overlap is not subtle. And it’s not accidental,” Hook’s statement reads. “Every piece of our technology, every workflow, every rights structure has been built to protect the creators who make this ecosystem possible. That is precisely why Hook has garnered the trust and participation of leading artists and their teams across the industry, who understand the importance of transparent rights management and responsible innovation.”
“Hook Music spent years building the legal, technical, and creative infrastructure for a fan-first, remix-driven ecosystem. We pioneered a patent-pending stem-level AI attribution system, secured extensive licensing frameworks with major rights holders, and built a platform that unites AI creativity with transparent rights management and monetization for the social music experience.”
“So when Suno, a company now at the center of the broader debate over how AI music tools intersect with existing copyrights, suddenly debuts a feature named ‘Create Hook,’ positioned inside a TikTok-style social remix environment, the signal is unmistakable: They are introducing a feature that appears to replicate one of Hook’s core experiences at the very moment the industry is converging on the rights-respecting model Hook has championed from the start.”
“Hook Music’s entire model—legal remixing, social musical UGC, creator-to-creator interaction, and fan-powered distribution—has been publicly defined and in-market for years. It’s the exact direction the industry is moving toward, and Suno is now taking fundamental aspects of that strategy and implementing them into its own product,” the company adds. “Let’s be clear: validation of our features is welcome. Imitation of our brand is not.”
Hook Music adds that it is “evaluating Suno’s usage of our trademarked language and considering all appropriate responses, including legal avenues, if necessary.”
Suno launched its “Create Hook” feature in September. The company says that “Hooks combine your music and video into short-form content to share with the Suno community,” and can “add a new visual element to your Suno songs, and act as a new way to tell stories on Suno.”
Hook Music was founded by Gaurav Sharma and launched in October 2024. The platform is backed by investors including Kygo’s Palm Tree Crew and The Raine Group. In March, Hook announced it had raised $3 million, which brought its total funding to $6 million.
