Mumbai Indians and BookMyShow Live’s BrandLabs launch The MIX festival at Jio World Garden, Mumbai, on March 21-22, 2026, blending cricket, music, and culture with artists like CamelPhat and Divine.
By Asmita Pant February 20, 2026, 12:11:21 PM IST (Published)
2 Min Read
Mumbai Indians and BookMyShow Live’s BrandLabs have announced the launch of ‘The MIX (A Mumbai Indians Experience)’, a two-day experiential festival scheduled to be held on March 21-22, 2026, at Jio World Garden in Mumbai.
The festival is co-produced and promoted by the Mumbai Indians and BookMyShow Live. Tickets are live exclusively on BookMyShow.
According to the organisers, The MIX will bring together cricket, music, immersive experiences, exclusive merchandise drops and brand experiences on a single platform.
The music line-up includes CamelPhat, Divine, Nucleya, Sanju Rathod and Mr. Belt & Wezol. The line-up also features Suggahunny b2b Hamshyre and GauriWho.
A Mumbai Indians spokesperson said, “The MIX represents the next chapter of MI’s fan engagement journey. Cricket will always be at our core, but today’s young fans connect with brands through culture, lifestyle, and experiences first. The MIX allows us to meet them where they are – creating a space where sport, music, and culture collide in authentic and exciting ways.”
Owen Roncon, Chief of Business – Branded IPs, BookMyShow, said, “The MIX is a transformative step in how we reimagine fandom in India. At BrandLabs, we’ve set out to not just create IPs but strategically collaborate with brands from allied industries to bring authentic, immersive experiences to fans. Our approach is rooted in a deep understanding of the evolving landscape of culture and lifestyle, ensuring that every experience is not only engaging but also meaningful. Through this, for The MIX, we’re bridging the worlds of cricket and contemporary culture, making sure that fans are not just spectators but active participants in a vibrant, evolving narrative.”
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