Using technology to increase visibility and customer loyalty for meetings and events at a new hotel property

In a city like Barcelona, visibility is everything. That was the challenge facing InterContinental Barcelona, a luxury five-star hotel in the heart of the city’s bustling Montjuïc district. Despite its elegant spaces, high-end service, and proximity to key cultural and business hubs, the hotel needed a better way to rise above the noise and capture the attention of meeting and event planners around the globe.

That’s why the team turned to Cvent to boost InterContinental Barcelona’s digital presence, bring its spaces to life for planners, and streamline communication from sourcing to execution. This meant more qualified leads, faster response times, and a smarter strategy for winning high-value business.

CHALLENGE

• Being a new hotel in a saturated market
• Finding new event planners to work with
• Increasing the visibility of the hotel and its marketing efforts

SOLUTION

• Cvent Supplier Network advertising to brand visibility increase exposure
• Planner Navigator tool to identify planners already booking in the city, giving sales managers the data they need to find qualified event professionals
• Cvent Business Intelligence to keep track of response times, lead volume, and win rates

RESULTS

• Improved quantity and quality of inbound leads
• 19% increase in RFPs; 33% increase in RFP value
• 100% response rate; average response time of 4.5 hours
• 63% bid rate

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About Cvent

Cvent is a leading meetings, events, and hospitality technology provider with 5,000+ employees and 24,000+ customers worldwide as of December 31, 2024. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organisers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automates and simplifies the event management lifecycle and maximises the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimise the event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit cvent.com/uk.