Photo Credit: Suno
AI music company Suno is expanding its artist partnership efforts with the addition of music industry veteran and former Spotify and Patreon exec Sam Berger.
AI music company Suno has announced the expansion of its artist partnerships team with the addition of industry veteran Sam Berger. An influential leader on the music teams at both Spotify and Patreon, Sam Berger has built his career managing artists like Charlie Puth, Portugal. The Man, and Miguel. The news marks a continuation of Suno’s efforts to deepen its relationships across the music industry.
In his new role, Berger will focus on developing and scaling partnerships with artists, managers, and creative teams exploring how AI can “thoughtfully support modern music creation.”
Berger most recently led music strategy at Patreon after founding and leading the music team at Moment House, where he helped build a new category of “cinematic livestreams,” working with artists like Justin Bieber, Tame Impala, and Anderson .Paak. Under Sam’s leadership, Moment sold more than two million tickets across 180 countries, ultimately helping position the company for acquisition by Patreon. Prior to that, Berger was a key player on Spotify’s global artist and label partnerships team for many years and artist manager to a variety of major talent.
“I’ve known Sam for more than 15 years and he is without a doubt one of the most respected artists and label partners in the industry,” said Paul Sinclair, Chief Music Officer at Suno. “We’re thrilled he is joining our growing team as we continue to invest in deepening our relationships with the music industry.”
“Like most of our music team, Sam has spent his career shepherding artists through new technology and has earned a reputation for putting artists and their creative vision first, with a proven track record of bringing to life and scaling new experiences that deepen the relationship between artist and fan.”
“We’re at a critical point in time where the future of music is being actively shaped and establishing trust with our industry partners is more important than ever,” said Berger. “Suno is a company that is building alongside artists with real intention, and empowering creatives with the best tools and technology available. I’m excited to be joining this team, who have inspired me throughout my career.”
Led by Sinclair, Berger joins a team of music industry veterans, including CJ Smith, whose background spans Snap, Quibi, BeReal, 88rising, and Encore. Additional members working on the music team at Suno include Athena Yasaman, who previously worked at Twitch and Spotify; Leanna Bremond, former music supervisor at Peloton; Kenneth Herman, former marketing and partnerships director at Splice; Elena Louvis, an A&R who has consulted at multiple labels, including Atlantic Records; and Brianny Aybar, who worked as A&R at Motown Records, Capitol Records, and Sony Music.
The news follows a steady stream of announcements reflecting Suno’s continued hand-shaking across the various aisles of the music industry. Most recently, the company announced a bespoke partnership with Warner Music Group that will undoubtedly open new frontiers for Suno, as well as for AI across the industry.
