IBM report: “AI won’t just support businesses, it will define them”

Written by on January 19, 2026

A global survey of C-suite executives by IBM’s Institute for Business Value found most expect AI spending to shift over the next four years from efficiency to a new wave of innovation.64% of the surveyed executives think that by 2030, their AI edge will come from innovation rather than resource optimization.The big picture: “AI won’t just support businesses…
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