Bad Bunny performing live. Photo Credit: Jorge Rojas
Hot on the heels of Spotify’s stateside price bumps, Apple Music has put out an official trailer for Bad Bunny’s quick-approaching Super Bowl Halftime Show. Meanwhile, the Apple-owned DSP and the NFL are also offering three-month free trials to new subscribers.
The Super Bowl Halftime Show sponsor Apple Music released the teaser this morning, three weeks and change ahead of the big game. Running 74 seconds and set to Bad Bunny’s “BAILE INoLVIDABLE,” the dance-heavy trailer carries a straightforward message.
In short: Pretty much any fan can bust a move to the artist’s music, including last year’s 17-track Debí Tirar Más Fotos effort. Time will, of course, reveal Bad Bunny’s post-performance commercial boost – though if prior surges are any indication, the 31-year-old, strong existing positioning aside, could benefit from a significant spike across streaming and merch.
Furthermore, the 2026 Grammys, scheduled for February 1st, will help in this department as well; Bad Bunny’s up for Album of the Year, Song of the Year, and multiple other awards.
(Even so, the Puerto Rico native isn’t scheduled to bring his ongoing Debí Tirar Más Fotos World Tour to the States. The concert series is expected to touch down in a number of countries besides the U.S., from Argentina to Japan and Australia to Spain, between now and late July.)
Just as interestingly, however, there’s also a potential subscribership upside for Apple Music, which, on top of updating its X banner to plug the Halftime Show, is firing off plenty of related social posts.
That’s especially true given Spotify’s latest pricing adjustments. Post-increases, Apple Music charges a full $2 less per month for Individual in the U.S. – and a noteworthy $5 less per month for Family ($16.99 versus $21.99).
Adjacent to the widening pricing gap, the initially highlighted “NFL x Apple Music 3 Month Offer” is, in keeping with its name, attempting to woo Individual subscribers with free three-month trials. (That’s compared to one month for new Spotify customers.)
Additionally, “qualified returning subscribers get two months free,” according to the fine print, which specifies that the promo codes will expire on Super Bowl Sunday.
All in all, between the price differences and the trial options, this seems like a compelling offer for on-the-fence customers. Whether it translates into material domestic subscribership growth remains to be seen, but it’ll certainly be worth tracking Apple Music’s positioning (and Spotify’s own market-share shifts) from here.
