Photo Credit: BigXthaPlug (Instagram)
Sony Music Publishing signs a global deal with BigXthaPlug, who has collaborated with stars like Post Malone, Jelly Roll, Shaboozey, and more.
Sony Music Publishing announces signing a global publishing deal with award-winning breakout star BigXthaPlug, who has quickly established himself as a powerful storyteller. With his unmistakable Texas-rooted sound, BigXthaPlug has earned widespread acclaim across rap, hip-hop, and country.
His latest album, I Hope You’re Happy, which reached #2 on Billboard’s Top Country and Top Rap Album charts, features collaborations with powerhouses like Luke Combs, Ella Langley, Thomas Rhett, Jelly Roll, and Shaboozey. His single “All the Way” with Bailey Zimmerman hit #5 on the Billboard Hot 100 and became the first track to claim #1 spots on both Billboard’s Hot Rap Songs and Country Songs charts simultaneously.
On November 21, BigXthaPlug surprised fans with his brand-new single, “Cold,” featuring Post Malone, released in tandem with the deluxe version of I Hope You’re Happy.
“Sony Music Publishing gets my vision and believes in my music, and I’m excited to be working with them,” said BigXthaPlug. “I look forward to all the great music that’s ahead.”
“BigXthaPlug is a generational talent whose voice resonates on such a deep level. His ability to speak truth through music is inspiring. It’s an honor to be partnering with him and his team, and we look forward to championing his success into the future,” added Ari Gelaw, Vice President, Creative A&R, Sony Music Publishing.
In addition to his expansive Take Care Tour across the U.S. and Canada, BigXthaPlug has delivered captivating performances at domestic festivals including Rolling Loud and Dreamville Fest, and at international festivals including Wireless Festival, OpenAir Festival, Slottsfjell Festival, and Lollapalooza Berlin.
This year, he was recognized as Billboard’s Country Power Players Innovator, Variety’s Hip-Hop Disruptor of the Year, and XXL’s Best New Artist of the Year. He also received a BMI R&B/Hip-Hop Award for “Mmhmm,” and Best New Artist nominations at both the iHeartRadio Music Awards and BET Awards. In 2024, he was named Amazon Music’s Breakthrough Hip-Hop Artist and became a member of XXL’s Freshman Class.
