Single Page Application: The emerging integration technology boosting SEO and speed

For iGaming operators seeking to secure a foothold in competitive markets, integrations typically require a balancing act.

On one hand, with the number of online gambling businesses growing by 2.2% annually between 2019 and 2024, efforts to differentiate the offering have become essential for operators trying to stand out among an increasingly crowded space.

At the same time, speed to market has become even more critical – particularly in buzzy, newly regulated jurisdictions.

Navigating this tightrope of priorities is notoriously challenging and many operators have endured quality trade-offs with integration projects that later result in reputational damage, poor player experiences and costly rebuilds.

Faced with the onboarding conundrum, it is understandable why operators default to industry-standard solutions like iFrames in an attempt to supercharge their content offering with sports betting.

For operators seeking to enter the competitive sportsbook sector, the path to market presents significant strategic challenges. Traditional approaches often leave operators struggling with limited differentiation opportunities and constrained competitive positioning. The established market dynamics create barriers that can prevent new entrants from gaining meaningful traction, while existing players face increasing pressure to distinguish their offerings in an oversaturated landscape.

These fundamental market entry obstacles have left many operators searching for more effective ways to establish a compelling presence in the sportsbook sector.

Single Page Application: An iFrame alternative

In answer to this challenge, a growing variety of new technological solutions are emerging – like the Single Page Application (SPA) from sportsbook solution provider DATA.BET – that offer a compelling alternative.

This shift reflects a wider trend in the industry towards greater product ownership and flexibility. Operators increasingly want tools that not only accelerate launch timelines but also give them greater control over how their platforms evolve.

With this in mind, an SPA is a web application that dynamically updates content without reloading the entire page. Unlike a classic iFrame, where the betting application is embedded inside a partner’s site, the SPA becomes part of the customer-facing product, rather than being confined to a standalone, rectangular space on the page.

The benefit of this is clear, according to Yurii Berest, CEO of DATA.BET: “It enables a much deeper, more seamless integration that feels native to the brand, creating a sense of unity and coherence across the entire casino experience.”

“It enables a much deeper, more seamless integration that feels native to the brand.”

The high responsiveness of Single Page Applications (SPAs) is highly valued by users, but this is not the only technology in the arsenal. Special mention should be made of the solutions that implement Server-Side Rendering (SSR).

SSR allows pages to be rendered on the server before being sent to the client. This not only significantly improves the First Impression Time for users but also ensures that search engine crawlers can easily read and index the content. Collectively, the improved discoverability, page load times and overall quality of metadata contribute to higher SEO rankings and better visibility in organic search results.

“I must emphasise that an SPA by itself doesn’t have a dramatic impact on SEO – it’s the SSR implementation that delivers the real search engine benefits. However, SPAs have far more to offer,” Berest explains.

Fast growth for smaller operators

Onboarding a new provider is often viewed as a challenging technical task that involves multiple teams simultaneously. Deadlines are often missed due to complicated roadmaps, and costs commonly rise as operators struggle to maintain consistency across numerous markets.

SPA technology allows casinos to deliver a unified product where slots, sportsbook and other components look and feel like a single seamless system rather than a collection of separate parts. This is beneficial for operators of any scale.

However, what truly matters for growing operators is the “Plug-and-Play” approach. Most suppliers typically provide a sportsbook application, expecting operators to be educated in line configurations, optimising margins and assessing risks in-house. This creates a significant barrier to entry, forcing operators to divert valuable resources and attention away from their core competencies. DATA.BET recognised this fundamental market gap and developed a completely different approach.

“Digitally native audiences expect high-speed, responsive and mobile-first experiences.”

As Berest notes: “Our mission is to bridge the gap and free partners from the daily operational burden of sportsbook management. We handle all of that as part of our offering, allowing casino operators to integrate a betting solution in a week and focus on marketing and player acquisition while the sportsbook runs smoothly in the background.”

Meeting modern bettor expectations

The versatility of an SPA also tallies with the industry’s increasing focus on engaging younger adults by ensuring iGaming experiences meet their expectations.

This is typified by the growth of esports wagering – a key driver behind a 19% year-on-year data consumption rise in the second quarter of this year. Global annual esports betting revenue is set to rise by 12% year-on-year by the end of 2025 to $2.8bn (£2.1bn) – more than double the figure recorded in 2021. By the end of this decade, total esports betting revenue is projected to reach nearly $3.5bn.

“Esports and eSim audiences are digitally native and expect high-speed, responsive and mobile-first experiences,” the DATA.BET chief executive says. “SPAs deliver exactly that – instant navigation, rapid interface responsiveness and rich animations.

“This aligns perfectly with the expectations of younger bettors who demand modern user experience standards similar to gaming or streaming platforms.”

Future facing integrations

In the iGaming world, integration projects break down for a number of reasons. However, close collaboration ensures aligned expectations and mitigates risk, with successful deployment involving a series of controlled, incremental steps.

As integration demands grow more complex, operators will increasingly gravitate toward solutions that minimise friction while strengthening long-term scalability.

SPA technology is emerging as a leading candidate, offering a practical way for brands to future-proof their platforms while competing at speed. Although SPA technology is quite new, operators transitioning to SPAs typically see a 25%-40% improvement in site load speed, 20% higher session durations and up to 15% better conversion rates, Berest claims.

Reduced bounce rates and improved mobile performance are also consistent trends. Beyond KPIs, operators can also benefit from shorter deployment cycles and greater marketing flexibility – turning technology into a true business growth enabler.

As SPAs grow in traction, suppliers like DATA.BET will be there to help casino operators capitalise.

Yurii Berest, CEO, DATA.BET