From Hidden Road to Ripple Prime: Rebranded Multi-Asset Broker Scales Institutional Crypto Access

Written by on October 25, 2025

Friday, 24/10/2025 | 15:42 GMT by
Jared Kirui

  • The new brand incorporates Ripple’s digital asset infrastructure, including payments, crypto custody, XRP, and the RLUSD stablecoin.
  • It follows Ripple’s acquisition of Hidden Road for $1.25 billion early this year.

From Hidden Road to Ripple Prime: Rebranded Multi-Asset Broker Scales Institutional Crypto Access

Michael Higgins, the International CEO of Hidden Road during FMLS:24 panel

Ripple has completed the acquisition of non-bank prime
broker Hidden Road and immediately rebranded the business as Ripple Prime. The rebrand positions Ripple to expand deeper into
prime brokerage services while linking the business to its wider digital asset
ambitions.

Digital assets meet tradfi in London at the fmls25

Hidden Road Officially Transitions to Ripple Prime

With the rebrand to Ripple Prime, the company becomes
a crypto-focused firm that owns and operates a global prime broker spanning several asset classes. Hidden Road’s services covered clearing, financing, and prime brokerage across FX, digital assets, derivatives, swaps, and fixed income.

According to the company, the business has reported a threefold increase in
activity since the acquisition was announced, and Ripple expects further growth
under the Ripple Prime brand.

Ripple intends to link its existing digital asset
infrastructure to Ripple Prime. This includes payments, crypto custody, its
stablecoin RLUSD, and the use of XRP. The company also plans to apply blockchain
capabilities across the prime brokerage unit to streamline operations and lower
costs.

RLUSD Usage Expands Through Ripple Prime

Ripple sees the rebranded platform as a key channel
for institutional use of its stablecoin, RLUSD. Clients use it as
collateral for various prime brokerage products, and some derivatives customers
have chosen to keep balances in RLUSD. Adoption is expected to rise over the
coming months.

Ripple Prime is the latest addition to Ripple’s expanding institutional portfolio. In the past two years, the company has announced several acquisitions, including treasury management provider GTreasury, payments platform Rail, Standard Custody, and Metaco.

Integration between the teams is reportedly underway following
the rebrand. Hidden Road founder and CEO Marc Asch is now working closely with
Ripple CEO Brad Garlinghouse and the leadership team as Ripple Prime begins its
next phase under the new name.

Immediately following the acquisition, Hidden Road introduced a new digital asset swaps prime brokerage service tailored for the U.S. market. This service enables U.S.-based institutional clients to trade cash-settled OTC swaps
across a broad range of major digital assets through its FCA-regulated entity,
Hidden Road Partners CIV UK Ltd.

Ripple has completed the acquisition of non-bank prime
broker Hidden Road and immediately rebranded the business as Ripple Prime. The rebrand positions Ripple to expand deeper into
prime brokerage services while linking the business to its wider digital asset
ambitions.

Digital assets meet tradfi in London at the fmls25

Hidden Road Officially Transitions to Ripple Prime

With the rebrand to Ripple Prime, the company becomes
a crypto-focused firm that owns and operates a global prime broker spanning several asset classes. Hidden Road’s services covered clearing, financing, and prime brokerage across FX, digital assets, derivatives, swaps, and fixed income.

According to the company, the business has reported a threefold increase in
activity since the acquisition was announced, and Ripple expects further growth
under the Ripple Prime brand.

Ripple intends to link its existing digital asset
infrastructure to Ripple Prime. This includes payments, crypto custody, its
stablecoin RLUSD, and the use of XRP. The company also plans to apply blockchain
capabilities across the prime brokerage unit to streamline operations and lower
costs.

RLUSD Usage Expands Through Ripple Prime

Ripple sees the rebranded platform as a key channel
for institutional use of its stablecoin, RLUSD. Clients use it as
collateral for various prime brokerage products, and some derivatives customers
have chosen to keep balances in RLUSD. Adoption is expected to rise over the
coming months.

Ripple Prime is the latest addition to Ripple’s expanding institutional portfolio. In the past two years, the company has announced several acquisitions, including treasury management provider GTreasury, payments platform Rail, Standard Custody, and Metaco.

Integration between the teams is reportedly underway following
the rebrand. Hidden Road founder and CEO Marc Asch is now working closely with
Ripple CEO Brad Garlinghouse and the leadership team as Ripple Prime begins its
next phase under the new name.

Immediately following the acquisition, Hidden Road introduced a new digital asset swaps prime brokerage service tailored for the U.S. market. This service enables U.S.-based institutional clients to trade cash-settled OTC swaps
across a broad range of major digital assets through its FCA-regulated entity,
Hidden Road Partners CIV UK Ltd.

Jared Kirui

  • 2340 Articles
  • 46 Followers

Jared is an experienced financial journalist passionate about all things forex and CFDs.

  • 2340 Articles
  • 46 Followers

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  • “Education & Information Are Key” – Ricardo Dias on Finance Magnates


    “Education & Information Are Key” – Ricardo Dias on Finance Magnates

    “Education & Information Are Key” – Ricardo Dias on Finance Magnates


    “Education & Information Are Key” – Ricardo Dias on Finance Magnates

    “Education & Information Are Key” – Ricardo Dias on Finance Magnates


    “Education & Information Are Key” – Ricardo Dias on Finance Magnates

    Ricardo Dias from Spotware shares why Finance Magnates is his go-to source for industry insights, education, and fast, high-quality information.

    “I like the part of the industry insights, the news, and especially the education. Fast and quality information is the best way for traders and companies to succeed in a very difficult industry.” – Ricardo Dias, Spotware

    👉 Subscribe to Finance Magnates for more exclusive testimonials and industry insights.

    📍 Filmed during iFX Expo International 2025.


    Ricardo Dias from Spotware shares why Finance Magnates is his go-to source for industry insights, education, and fast, high-quality information.

    “I like the part of the industry insights, the news, and especially the education. Fast and quality information is the best way for traders and companies to succeed in a very difficult industry.” – Ricardo Dias, Spotware

    👉 Subscribe to Finance Magnates for more exclusive testimonials and industry insights.

    📍 Filmed during iFX Expo International 2025.

    Ricardo Dias from Spotware shares why Finance Magnates is his go-to source for industry insights, education, and fast, high-quality information.

    “I like the part of the industry insights, the news, and especially the education. Fast and quality information is the best way for traders and companies to succeed in a very difficult industry.” – Ricardo Dias, Spotware

    👉 Subscribe to Finance Magnates for more exclusive testimonials and industry insights.

    📍 Filmed during iFX Expo International 2025.


    Ricardo Dias from Spotware shares why Finance Magnates is his go-to source for industry insights, education, and fast, high-quality information.

    “I like the part of the industry insights, the news, and especially the education. Fast and quality information is the best way for traders and companies to succeed in a very difficult industry.” – Ricardo Dias, Spotware

    👉 Subscribe to Finance Magnates for more exclusive testimonials and industry insights.

    📍 Filmed during iFX Expo International 2025.

    Ricardo Dias from Spotware shares why Finance Magnates is his go-to source for industry insights, education, and fast, high-quality information.

    “I like the part of the industry insights, the news, and especially the education. Fast and quality information is the best way for traders and companies to succeed in a very difficult industry.” – Ricardo Dias, Spotware

    👉 Subscribe to Finance Magnates for more exclusive testimonials and industry insights.

    📍 Filmed during iFX Expo International 2025.


    Ricardo Dias from Spotware shares why Finance Magnates is his go-to source for industry insights, education, and fast, high-quality information.

    “I like the part of the industry insights, the news, and especially the education. Fast and quality information is the best way for traders and companies to succeed in a very difficult industry.” – Ricardo Dias, Spotware

    👉 Subscribe to Finance Magnates for more exclusive testimonials and industry insights.

    📍 Filmed during iFX Expo International 2025.

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