WIth cricketers Rohit Sharma, Jasprit Bumrah and Suryakumar Yadav already onboard, the new broadening is to enhance its appeal in genres like cinema, music and gaming, the new celebs are expected to amplify Royal Stag’s message of ambition, bold choices and living life with passion.
Seagram’s Royal Stag packaged drinking water has added four prominent names to its list of brand ambassadors, in what seems to be a new phase in the brand’s journey. Actors Sidharth Malhotra, Naga Chaitanya, rapper Badshah, and professional gamer Payal Dhare have joined the brand. They will now feature alongside cricketers Rohit Sharma, Jasprit Bumrah and Suryakumar Yadav, broadening the brand’s appeal in genres like cinema, cricket, music and gaming.
The new ambassadors are expected to amplify Royal Stag’s message of ambition, bold choices and living life with passion, aligning with its philosophy of “Live It Large”.
Speaking about the association, Malhotra said, “Royal Stag is all about what I believe in, the courage to try new things and the drive to live It large. It’s more than a brand, it’s an attitude that celebrates passion, ambition, and pushing yourself to the next level. I’m excited to be part of a journey that inspires people to dream bigger and live bolder.”
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Echoing similar sentiments, rapper Badshah remarked, “Living large is all about owning who you are, unapologetically. Doesn’t matter where you start from. what matters is the confidence and the hustle you carry. Royal Stag stands for that same belief, and that’s why I vibe with it. Together, we’re here to celebrate individuality and push people to chase their journey, their way.”
Naga Chaitanya noted the brand’s evolving yet grounded identity stating, “Royal Stag is a brand that stays rooted in culture while constantly moving forward, and that’s what makes it so relevant today. I truly connect with this philosophy, and I’m excited to be part of a brand that reflects these values and connects so meaningfully with today’s youth.”
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Payal Dhare, one of India’s most recognised female gaming personalities, shared her thoughts on the collaboration: “Royal Stag embodies the fearless spirit that drives every passionate dreamer. For me, my passion has become my profession. I have broken barriers, challenged stereotypes and redefined success on my own terms.
“For me, living large is about seizing every opportunity, celebrating every milestone big or small. This is just the beginning of something extraordinary,” she added. According to the Pernod Ricard India brand, the move is part of a broader effort to create moments of cultural significance and deepen its appeal among aspirational audiences.
(Edited by : Jerome Anthony)
