Throwback Movie Showings Could Keep Cinemas Afloat

Written by on September 13, 2025

Old Movies Are Dragging Me Back to the Cinema

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Sydney Butler is a technology writer with over 20 years of experience as a freelance PC technician and system builder and over a decade as a professional writer. He’s worked for more than a decade in user education. On How-To Geek, he writes commerce content, guides, opinions, and specializes in editing hardware and cutting edge technology articles.

Sydney started working as a freelance computer technician around the age of 13, before which he was in charge of running the computer center for his school. (He also ran LAN gaming tournaments when the teachers weren’t looking!) His interests include VR, PC, Mac, gaming, 3D printing, consumer electronics, the web, and privacy.

He holds a Master of Arts degree in Research Psychology with a minor in media and technology studies. His masters dissertation examined the potential for social media to spread misinformation.

Outside of How-To Geek, he hosts the Online Tech Tips YouTube Channel, and writes for Online Tech Tips, Switching to Mac, and Helpdesk Geek. Sydney also writes for Expert Reviews UK.

He also has bylines at 9to5Mac, 9to5Google, 9to5ToysTom’s Hardware, MakeTechEasier, and Laptop Mag.

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When’s the last time you went to the cinema to see the latest and greatest movie releases? It’s been a while for me too! Going to the cinema is just too expensive, inconvenient, and if the movie’s coming to my home shortly after its theatrical run, what’s the point?

Well, I have actually been going to the cinema more often than before in recent months, but it has nothing to do with new movies. Instead, I’ve been walking those sticky floors to see old movies again.

Cinemas Might Be Dying

Cinema attendance (as reported in the LA Times) is looking pretty bleak. In the age of the streaming service, with the death of the physical rental business, and with physical media on life support, cinemas have been on notice for some time.

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A bucket of popcorn in front of a wall of movie covers, with a large 'Buy' button crossed out and several red X icons around. Lucas Gouveia/How-To Geek | Yta23/Shutterstock

The money to make movies are now in the hands of big streaming companies like Netflix and Amazon. Unless these content producers care about being technically eligible for awards like the Oscars, they don’t have much incentive to send their films onto the cinema circuit. The goal is to grow subscriber bases, and the strategy is exclusive content.

So theaters get fewer films, farther between, and those films are becoming available for rent or streaming sooner and sooner after their theatrical runs. Notably, DC’s 2025 Superman film was barely in theaters for a month before you could rent it to watch at home. It’s an extreme example, but it does show that cinemas can’t bargain on a decent buffer between their shot at making money and that money going to streaming platforms.

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Superman

Release Date

July 11, 2025

Runtime

130 minutes

Director

James Gunn

Cast

David Corenswet, Rachel Brosnahan, Nicholas Hoult, Edi Gathegi, Anthony Carrigan, Nathan Fillion, Isabela Merced, María Gabriela de Faría, Skyler Gisondo, Sara Sampaio, Mikaela Hoover, Zlatko Burić, Pruitt Taylor Vince, Neva Howell, Christopher McDonald, Wendell Pierce, Alan Tudyk, Beck Bennett, Bradley Cooper, Angela Sarafyan, Pom Klementieff, Michael Rooker, Tatiana Piper, Stephen Blackehart, Giovannie Cruz

Writers

James Gunn

Producers

Peter Safran

Franchise(s)

DCU

Main Genre

Action

Distributor(s)

Warner Bros. Pictures

Executive Producer(s)

Lars P. Winther, Nik Korda

A cinema is a business with daily operating costs and razor-thin margins. With no butts in seats, and no movies to show, how long can they last? It means they need to get creative, and one way to do that is by having throwback screenings.

My Local Cinema Hosts “Throwback” Screenings of Classic Movies

While I’m sure many of you have local cinemas that have been doing this for decades, the theater at my local mall has for some time now dedicated one of its venues to only showing ‘throwback” movies.

So far I’ve seen the original The Terminator, Gremlins, and Back to the Future using this opportunity. One neat thing they use this for is putting the earlier movies for an upcoming sequel back into circulation, so you can see the earlier films in the same cinema you’re going to watch the latest movie. It’s a pretty smart idea!

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The Terminator

Release Date

October 26, 1984

Cast

Arnold Schwarzenegger, Michael Biehn, Linda Hamilton, Paul Winfield, Lance Henriksen, Rick Rossovich, Bess Motta, Earl Boen, Dick Miller, Shawn Schepps, Franco Columbu, Bill Paxton, Brad Rearden, Brian Thompson, William Wisher, Tom Oberhaus, Joe Farago, Hettie Lynne Hurtes, Philip Gordon, Stan Yale, Al Kahn, Leslie Morris, Hugh Farrington

Runtime

108 minutes

Director

James Cameron

Writers

James Cameron, Gale Anne Hurd, William Wisher

Producers

Gale Anne Hurd, John Daly

Main Genre

Thriller

The Tickets Are Cheap

One of the reasons I don’t go to the movies often is that it’s just too darn expensive. I guess it’s not that bad if you’re going by yourself (if a little sad), but if you have family and friends who want to watch it with you, the total cost can quickly become ridiculous. It’s much cheaper just to rent a digital copy at the first opportunity, and enjoy the movie at home. Especially if you have a nice setup.

However, these throwback tickets go for about $3 apiece where I live. Sure, the popcorn is still the same price, but that’s a big reduction in price for a cinema experience.

I Missed So Many Movie Cinema Runs

One reason I’m so taken with this whole idea is that I missed out on seeing so many movies I love in cinema. Mostly because I was too young to see them. Seeing The Terminator in theaters would have been impossible, because I did not yet exist when it came out. So my only other alternative would have been a time machine.

The prospect of seeing Alien, or 2001: A Space Odyssey in theaters is very appealing, even though I own high-qualiy copies of those movies and have seen them both many times. Now, it’s not entirely authentic, of course. They’re not running film projectors and the original prints of these movies or anything.

When I want to see The Terminator it was pretty much the same director’s cut version I own on Blu-ray, but now I’m just nitpicking, and actuallly that might be the best of both worlds when you think about it.

I’m Watching Old Movies When Out and New Movies at Home—Go Figure

It feels pretty ironic that I feel so little incentive to watch the latest movie releases in a cinema, but put something like The Neverending Story back in theaters, and I’m first in line. Sure, pricing is one factor, but I think there’s more to it.

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Avatar: The Way of Water

Release Date

December 16, 2022

Cast

Sam Worthington, Zoe Saldana, Sigourney Weaver, Stephen Lang, Kate Winslet, Cliff Curtis, Joel David Moore, CCH Pounder, Edie Falco, Jemaine Clement, Giovanni Ribisi, Britain Dalton, Jamie Flatters, Trinity Bliss, Jack Champion, Brendan Cowell, Bailey Bass, Filip Geljo, Duane Evans Jr., Dileep Rao, Matt Gerald, Robert Okumu, Jennifer Stafford, Keston John, Kevin Dorman

Runtime

192 minutes

Director

James Cameron

Writers

Amanda Silver, James Cameron, Josh Friedman, Rick Jaffa, Shane Salerno

Producers

Jon Landau

Prequel(s)

Avatar

Sequel(s)

Avatar: Fire and Ash

Franchise(s)

Avatar

Main Genre

Adventure

Budget

$350 Million

Studio(s)

20th Century

Distributor(s)

20th Century

Executive Producer(s)

David Valdes

Somehow, I feel like many of these older films are just more cinematic for lack of a better word. They feel like they should be seen on a big screen in a dim theater. Those sorts of movies are few and far betwee in the modern movie world. The last two films I considered “must-see” in cinema were Dune: Part II and Avatar: The Way of Water.


Everything else can wait for my small OLED TV at home.

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