Why Share Awards via Press Release? 5 Reasons That Stick
Written by admin on August 9, 2025
We share awards to make things happen. Our press releases transform trophies into real business opportunities. Nothing builds trust faster than showing clients what we’ve actually done.
When our team sees their work getting attention, it means something. Real validation, real results. There’s power in recognition that opens unexpected doors, brings in leads we never chased.
We’re not just collecting dust collectors for the office shelf. Every award becomes our next conversation starter, our proof of excellence.
So we tell these stories through press releases. Smart strategy gets results. Simple as that.
Key Takeaways
- We tell the world about our wins through press releases because that’s what makes people notice and trust us more than anyone else.
- Our team works harder knowing their success gets spotlight time, and clients love seeing proof that we’re the real deal.
- When those award announcements hit the news, they don’t just sit there looking pretty, they bring in business opportunities that actually pay off.
Why Share Awards via Press Release
People can’t help but notice awards. Maybe they won’t say it out loud, but those shiny badges and trophies in press releases grab attention every single time.
Most companies just blend into the crowd, lost in the daily news shuffle unless they find their spotlight moment. We’ve watched it happen at NewswireJet countless times, companies sharing their wins get more engagement, more business calls, more industry respect.
Plain and simple. Some folks think announcing awards looks like bragging. Wrong. These announcements work because they’re actual news. [1]
They give people a real reason to stop and take notice. Whether it’s journalists looking for their next story, potential clients doing research, or job seekers checking out companies, awards speak volumes about quality and reliability.
Winning awards doesn’t happen every day. That’s what makes them special. When a company shares these moments, something bigger happens.
The whole team feels it. There’s pride in the hallways, stakeholders start paying more attention, and media outlets perk up because they’re always searching for fresh stories.
Let’s break down why putting awards in press releases isn’t just checking some PR box, it’s smart business strategy.
1. Boosts Brand Visibility and Credibility
When companies blast out news about winning awards through press releases, something wild happens. Their name starts popping up everywhere, from news sites to business blogs to Google searches. Just like that.
At NewswireJet, we watch our clients’ stories land on NBC, CBS, and Yahoo in just a few hours sometimes. Not magic. Like this one time, a software company used NewswireJet to share news about their customer service award, part of their broader strategy for award achievement releases that paid off fast.
Each press release builds up a company’s online footprint. More mentions equals more search results. It snowballs. People looking up the company find stories about their success instead of just their website.
That’s what marketing folks call earned media, and it hits differently than regular ads. Award announcements do something else too, they make companies look like they know what they’re doing.
When customers see those awards, they think “these people must be good at what they do.” Trust follows. Business follows trust. Here’s the tech stuff that matters: every press release creates new links pointing back to company websites.
But these aren’t just any links, they’re from big news sites that Google actually cares about. Better search rankings happen naturally after that. Like this one time, a software company used NewswireJet to share news about their customer service award.
Three weeks later, website visits jumped 27%, and sales started getting more calls mentioning that award. Coincidence? Probably not.
Ways These Press Releases Make Companies Stand Out
- Getting featured on major news sites like NBC, CBS, Yahoo
- Creating those valuable website links that boost Google rankings
- Getting the company name in front of fresh audiences
- Building trust through outside recognition
- Getting journalists interested in writing more stories
2. Drives Media Coverage and Extends Reach
Journalism hasn’t really changed all that much. The industry still runs on stories that basically write themselves, and there’s nothing easier than covering an award.
Featuring key team members in a celebrating company milestones press release shows that success is shared and that makes all the difference. The data from NewswireJet pretty much confirms what everyone already knows.
Award announcements get way more pickup, shares, and engagement than other press releases. Simple as that. But here’s what really matters.
When you’re trying to reach new audiences, nothing beats getting featured in a respected publication that’s read by thousands (or even millions) of people you couldn’t reach through regular marketing.
Social media’s just waiting to amplify these stories. The cycle’s pretty predictable:
- The press release hits the wire.
- News outlets run with it.
- Industry publications adapt it for their readers.
- People start sharing it on LinkedIn and Twitter.
- Your own network spreads it around.
And that’s just the beginning. Sometimes a tiny mention in some local business paper leads to national coverage. It’s weird how it works, but that’s journalism for you. Each article adds up, making your company look more and more newsworthy.
The numbers don’t lie. Companies that make noise about their awards typically see their media mentions double in the following quarter.
It’s not rocket science. People love success stories, and journalists love easy stories. And that’s probably not gonna change anytime soon.
3. Differentiates from Competitors
Standing out in a crowded market is tough. Most companies offer similar products, similar pricing, and sometimes even similar branding. What sets one apart from the next?
Awards. When a company shares an award through a press release, it draws a line in the sand. It says, “We’re different, and here’s proof.”
This isn’t just about bragging rights. There’s hard data behind it. According to Best Business Awards, large companies that win and publicize awards see up to a 48 percent increase in operating income.
Small companies can see as much as a 63 percent jump. Sales growth usually follows, and it’s not just temporary. The recognition sticks in people’s minds.
Publicizing awards also sends a message to investors and partners. It tells them the company is a leader, not just a follower. That can make all the difference in negotiations or funding rounds. [2]
Competitive advantage is about perception as much as reality. Awards are the kind of proof that customers, investors, and partners look for.
If a buyer has to choose between two similar vendors, the one with a recent award and the press coverage to prove it usually gets the nod.
How Award Announcements Differentiate a Company
- Display external validation, which builds customer trust.
- Highlight unique strengths or areas of innovation.
- Signal to investors and partners that the company is a safe bet.
- Make it easier for sales teams to close deals.
- Improve credibility in RFPs and proposals.
A client told us at NewswireJet that after announcing their regional “Best Workplace” win, they started getting calls from job candidates who’d never heard of them before. It wasn’t just the award, it was the way it was shared.
4. Enhances Internal Morale and Stakeholder Pride
Awards don’t just matter on the outside. Inside a company, they can have a surprising effect. When an award is announced via press release, employees see it.
They feel recognized, even if their names aren’t in the headline. There’s a sense of shared success. People want to work for winners.
Research backs this up. Teams at award-winning companies report higher morale, more engagement, and better retention.
Why? Because the company isn’t just saying “we’re great”. Featuring key team members in the announcement, like the strategy outlined in who to feature in achievement PR shows that success is a shared achievement, not just a top-down headline. That’s a big difference.
Press releases also help spread the word internally. Not everyone reads the company newsletter, but a news story about an award is harder to miss.
It’s something employees can share with family, post on LinkedIn, or mention in interviews. That pride carries over into their work.
It’s not just employees who notice. Partners, clients, and even suppliers pay attention. A well-timed award announcement can strengthen relationships and open new doors.
How Sharing Awards Boosts Morale and Stakeholder Engagement
- Gives employees a reason to celebrate and share company news.
- Unites teams around a common achievement.
- Demonstrates value to partners and clients.
- Encourages company culture built on excellence.
- Provides content for internal communications and events.
Anecdote: NewswireJet worked with a manufacturing firm that saw a 15 percent increase in employee retention after a series of award announcements. The HR manager said the press releases did more for morale than any team-building event they’d tried.
5. Supports Marketing and Sales Efforts
Credits: Randy The News Guy
Marketing teams are always looking for new stories to tell. Sales teams need proof points to build trust. Awards provide both. When a company wins an award and shares it through a press release, it creates a wave of content that can be used across channels.
Here’s how it usually works:
- Social Media: Award news is shareable and often gets more engagement than standard posts.
- Newsletters: Announcements give regular communications a boost, making them more likely to be opened and read.
- Website Updates: Dedicated award pages or blog posts serve as proof of excellence.
- Sales Collateral: Sales decks and proposals become stronger when they highlight recent wins.
- Digital Ads: Featuring awards in ads can increase click-through rates and conversions.
Awards also help with SEO. Press releases create new links, and the resulting coverage leads to more mentions of the company online. That means more people find the company when searching for solutions.
Salespeople love awards. They’re easy to talk about and make for a good opening line. “We were just recognized as the best in our field” is a confidence-builder. Customers listen, and often, they’re swayed.
How Award Press Releases Support Marketing and Sales
- Generate content for social media, newsletters, and websites.
- Improve open and engagement rates for email campaigns.
- Add credibility to sales presentations and conversations.
- Help with search engine rankings by creating new links.
- Serve as proof points for customer testimonials and case studies.
One client, a tech startup, told us that after announcing an “Innovation of the Year” award, their sales team closed two deals that had been stalled for months. The award didn’t do all the work, but it broke the stalemate.
Conclusion
If your company wins an award, don’t let it go unnoticed. Use a press release to boost your visibility, build credibility, and support your team’s hard work.
At NewswireJet, we’ve seen how sharing wins can open new doors. Ready to put your achievements in the spotlight? Order your award press release today.
FAQ
How does sharing awards via press release boost brand visibility and enhance company credibility?
Sharing awards through press releases boosts brand visibility by putting your name in front of new audiences. It enhances company credibility by validating your work with third-party recognition.
These releases increase online presence through earned media and backlinks, while strengthening brand reputation across digital channels.
By highlighting company achievements this way, you create content that’s easy to share, rank, and trust, making your brand more discoverable and respected.
Can an award press release really attract media attention and expand media reach?
Yes. Awards are newsworthy. A well-written release attracts media attention by giving journalists something timely, clear, and easy to cover. That announcement expands media reach, especially when shared through industry outlets or trade publications.
Press coverage then drives website traffic, creates SEO opportunities, and often triggers word-of-mouth marketing. Even one local mention can lead to bigger stories and help raise your company profile fast.
Why is it smart to use award press releases to differentiate from competitors?
Press releases that highlight company achievements help differentiate from competitors by showcasing proof of excellence. They validate company efforts, reinforce industry leadership, and position your brand as a market leader.
When buyers or partners see recognition backed by press, it builds customer trust and increases credibility in RFPs or proposals. In a crowded space, a published award win sets your company apart in a way that feels authentic and earned.
How do award announcements support marketing campaigns and fuel sales conversations?
Award press releases support marketing campaigns by providing fresh, credible content for newsletters, digital ads, and social posts. They offer shareable content that engages the target audience and amplifies positive publicity.
For sales, these awards fuel conversations with proof points that build trust. Mentioning a recent win can help validate product quality, support brand storytelling, and offer a strong opener that reassures prospects and shortens sales cycles.
Can internal teams benefit from sharing awards publicly through press releases?
Absolutely. Sharing awards via press release boosts employee morale and encourages employee pride.
When teams see their work recognized, it promotes company culture rooted in appreciation. This also supports corporate events, encourages collaboration, and strengthens client relationships.
Internally, it improves stakeholder relations, builds internal alignment, and celebrates team efforts in a public, memorable way. Public wins turn into shared milestones that unite people around a larger purpose.
References
- https://www.forbes.com/sites/forbesagencycouncil/2018/05/18/won-an-award-12-ways-to-publicize-it-without-bragging/
- https://www.forbes.com/councils/forbescommunicationscouncil/2021/08/05/how-to-get-featured-in-the-media/
