Diddy Files $3.3 M Bid To Get Sean John Back

Written by on December 7, 2021

It may be a blast from the but Sean John is one of the most iconic fashion brands from the 90s and 2000s but went bankrupt once it lost its hype. Twenty-three years later Diddy wants his old brand back.



The iconic music business mogul, who’s real name is actually Sean John Combs, recently placed a $3.3 million bid to buy the “Sean John’s” assets. With his bid, Diddy is on track to repurchase Sean John from GBG USA Inc., a bankrupt brand management firm. Diddy sold Sean John to GBG USA back in 2016, and they now own 90 percent of the brand through a joint venture.

Earlier this year Diddy filed a $25 million lawsuit against the clothing brand for using his image, likeness, and persona without his permission for a clothing line.

In a statement, Diddy’s lawyer said, “[Diddy] does not challenge [Sean John/GBG’s] right to use the Sean John trademark, but rather [Sean John/GBG’s] decision to leverage a fabricated quote they created and then falsely attributed to Mr. Combs, and to use Mr. Combs’s name and other monikers to create the false and misleading impression that Mr. Combs is the decision-maker behind the designs and creation of the GBG Collection.”

Although Diddy has placed his $3.3 million bid, other potential buyers can submit their bids until December 15th, 2021 to purchase the brand.

Recently Diddy disregarded Jermaine Dupris attempt to battle him in a Verzuz.

During the Fat Joe VERZUZ Ja Rule, Jermaine Dupri took to Twitter to inform Diddy he was in the building, challenging the mogul to a VERZUZ.

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